Regional Sales Director, Hospital Markets

Location: NorthEast, Open
My client has an opening for a talented individual to join the team as they continue to grow their healthcare consumer and patient engagement solutions division. The ideal candidate will be highly skilled in client acquisition, consultative business development, sales team management, and digital marketing communications with an understanding of hospital clinical service lines and operations.
The Regional Sales Director (RSD) is accountable for driving the achievement of sales goals of a defined territory through his/her own direct prospecting, lead generation and sales efforts. 
My client, through its hospital solutions division has developed a series of new healthcare consumer, patient, and provider engagement and acquisition solutions for hospitals. These new customized solutions, in tandem with their standardized content marketing platform, provide a comprehensive range of communications solutions to hospitals. The optimal candidate will lead sales growth for all hospital solutions.
This is a new business role, responsible for a quota of between $1.2mm and $1.5mm total contract value annually.
  • Manage sales through forecasting, account resource allocation, account strategy, and planning.
  • Secure face to face meeting with key decision makers and stakeholders. 
  • Develop solution proposals encompassing all aspects of our hospital based solutions. Participate in the development, presentation and sales of a value proposition.
  • Aggressive top of funnel development.
Specific Responsibilities
  1. Demonstrate complete understanding of the healthcare consumer, patient, and provider products and solutions, the market and the sales process.
  2. Demonstrate the ability to sell to and convert sales to various decision makers (i.e., financial decision maker, marketing decision maker, clinical decision maker, etc.)
  3. Proactively execute strategic sales business plan for your territory that will be used to achieve/exceed sales goals.  Revise plans and strategies as dictated by market changes, pipeline development requirements, sales results and other factors.
  4. Follow up in 24-48 hours on leads that may be generated by direct or sponsored (industry conferences, etc.) company marketing efforts.
  5. Individually initiate sustained outbound sales efforts to generate opportunities within assigned territory.
  6. Devote full effort to filling and maintaining a full pipeline to meet the reasonable expectation of meeting your quota as outlined in your yearly compensation plan.
  7. Reach established sales goals monthly, quarterly and yearly.
  8. Participate fully and openly in regular sales meetings.
  9. Assist, within reasonable expectations, in on-boarding new sales staff.
  10. Inform and consult as appropriate Company in timely fashion as to any sales effort that may directly or indirectly impact an existing Member.
  11. Accept Sales Opportunities from Marketing team including direct contact within 24-48 hours of receiving new lead in SalesForce.
  12. Create and complete SalesForce documentation of Sales Opportunities and Contracts on a real-time basis including product(s), stage, probability, timeline and projected revenue.
  13. Actively negotiate new business; make recommendations and seek final approval on all non-standard contract terms; present final contracts to COO and prospect for final approval and execution.
  14. Participate in Marketing plan development; identify content and creative needs; recommend marketing channels and components
  15. Transition closed business to Client Service team and complete Post Sale process within five business days of closed contract.
  16. Prudently manage travel to keep costs as low as possible.
Experience, Qualifications, Education
  • Bachelor’s Degree Preferred
  • Been in a hospital marketing role, hospital advertising agency and or provable vendor side   understanding of hospital marketing strategy
  • 3-5+ years selling marketing, clinical or consulting solutions/services to hospitals and health systems at multiple levels – Marketing and Service Line Sr. Managers and C-Suite levels. 
  • Previous documented success in prospecting and top of funnel development to reach sales goals
  • Strong healthcare system acumen (understanding of care delivery models, structures and process, clinical service line subspecialties, and hospital operations).
  • Experience with multi-level and lengthy sales cycles (3-6 months).
  • Proven track record in executing sales plans.
  • Strong communication, presentation and negotiation skills required.
  • Travel up to 50%.
Understanding of consumer-focused digital media marketing communications

Please contact me with any questions:

Sally Holland


(c) 513-235-5728

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