My client, a B2B Customer Acquisition Agency, has an opening for a Paid Marketing Manager for their Cincinnati location.
 
Duties: 

• Develop, propose, monitor, and revise a paid media plan/strategy & budget for clients.
• Build, execute, monitor, and revise all paid advertising campaigns for clients in these Performance Marketing channels: Facebook Ads, Google Ads, LinkedIn Ads.
• Apply conversion rate optimization (CRO) principles and industry-relevant growth hacks to scale client business performance.
• Coordinate with functional marketing leads to achieve aggressive marketing goals; exchange ideas/data/feedback to select KPIs against goals.
• Adjust plans, budgets, and initiatives to match market forecasts & conditions.
• Regularly report on the effectiveness of all marketing campaigns & expenditures; analyze data & user feedback. 

Qualifications:

• 3+ years of experience of building, managing and a passion for these Performance Marketing channels: Facebook Ads, Google Ads, LinkedIn Ads
• 3+ years of digital marketing experience with a background in Paid Advertising
• Knowledge of Google Analytics and demonstrable examples of how you have employed a data-driven, rapid testing mindset to interpret test results and translate conclusions into actionable changes.
• An ability to be both strategic and tactical - both high level and in the weeds.
• Strong Copywriting Skills preferred.
• Experience Using Canva or other Ad Design Tools preferred.
• Project Management Skills Preferred.