This role will work closely with cross-functional teams within the client’s organization as well as various agency partners to provide SEO recommendations and share findings on various projects or deliverables.
Ensures that SEO techniques and strategies are well implemented and consistent across all websites.
Strong mix of technical, analytical, and interpersonal skills; capable of digging into the nitty-gritty of SEO while also capable of evangelizing the adoption of SEO best practices across the organization.
Able to succinctly communicate SEO strategies and results that ladders up to business goals
Performs keyword research, content ideation, and monitor and provide recommendations to any technical SEO issues.
Page markup & schemas, URL structures, site crawl performance, server vs. client-side rendering, caching & CDNs, etc.
Creates Quarterly SEO Performance Reports that track and report on site performance and organic traffic trends.
Manages a team of 2-5 SEO Strategists: (After successful completion of manager training)
Assess the team’s needs, identify & remove blockers, provide constructive feedback on how well each strategist is performing or identify areas of opportunities to improve on a regular basis.
Conduct 1:1s with each Strategist to discuss in greater length about their projects, deliverables, professional & personal development opportunities.
Provide guidance and structure to the team and set expectations on the level of quality and on-time delivery for all tasks.
10+ years of SEO experience
5+ years of managing a team of SEO Strategists
5+ years of experience in working in the pharmaceutical, biotech, or life sciences industry
Expert knowledge of innovative and current SEO best practices
Strong knowledge of SEO reporting and relevant tools (Conductor, Screaming Frog, MOZ, SEMrush, etc.) and web analytics tools (Google Analytics, Google Search Console, Adobe, etc.)
BA/BS in Marketing, Business, or related fields
Excellent written and oral communication skills and team management
Strong time management skills
Collaborative, proactive, and solutions oriented
Experience in client and team management in remote/hybrid environments
Initiative to respectfully drive change in quickly evolving space