In this role, you will be the Paid Search & Social Media Strategy Lead working with various pharma and biotechnology clients. This role will report to the Director of Search, Insights, and Media. You will work closely with cross-functional teams within the client’s organization as well as various agency partners to provide paid search and/or social media recommendations and share findings on various projects or deliverables.
Responsible for creating a social media strategy that ladders up to a brand strategy and business goals that is based on research from various platforms, benchmarking, messaging, and audience identification.
Create a social media content strategy with a purpose to build meaningful connections, increase brand awareness, and encourages community members to engage with the brand.
Ability to execute paid social programs that supports social media strategy and amplifies the brand messages on various platforms: Facebook, Instagram, Doximity, Sermo, etc.
Continuously analyze and make recommendations from social data/metrics that is insightful and actionable with plan of action that can be easily understood
Able to succinctly communicate social media strategies and results that ladders up to business goals
Responsible for creating paid search strategies that ladders up to a brand strategy and business goals that is based on research from various platforms: Google Ads, Microsoft Advertising, SEMrush, Search Metrics, etc.
Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage Display network placement lists on AdWords and other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and ad accounts.
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, and goals tracking for paid search and social media projects.
Communication to team and management on project development, timelines, and results.
Provide oversight and work closely with the other team members to meet client goals as it relate to social media strategy and paid search programs.
10+ years paid search experience
5+ years social media strategy experience
3+ years of experience in working in the pharmaceutical, biotech, or life sciences industry
Certifications: Facebook Blueprint, Google Ads Search, Google Adwords Video, Google Ads Display, Google Ads Measurement, Google Analytics, and Microsoft Advertising Certified Professional
Expert knowledge of FDA guideline as it relates to pharma brands operating on social media
BA/BS in Marketing, Business, or related fields
Excellent written and oral communication skills and team management
Strong time management skills
Collaborative, proactive, and solutions oriented
Experience in client and team management in remote/hybrid environments
Initiative to respectfully drive change in quickly evolving space