My client, a fast growing, cutting edge, MarTech company has an opening for a Remote Audience Development Sales Specialist, responsible for driving attendance to virtual events through research, effective partnerships, and marketing strategies. The Audience Development Sales Specialist will deliver senior level executive audiences to sponsored events.
Key Responsibilities
Develop and lead audience development strategy to deliver C-Suite and business/tech leader audiences to best in class Data and Data Analytics focused events.
Identify strategic partnership opportunities to increase reach and drive attendee registrations for events.
Execute cross-platform outreach including email, digital and social to deliver quality event attendees. Measure, report on and optimize each platform based on performance.
Research and build event attendee profile segments and custom lists utilizing multiple sources including internal audience data and third-party databases.
Work with internal teams to manage attendees’ communications before, during and after events.
Work directly with design and marketing resources to create collateral for audience development marketing efforts.
Analyze data and provide regular reporting to stakeholders.
Requirements
2+ years selling events, digital marketing, digital communications, or audience development.